JBW X HM Hotels
Multiple website design and build for boutique hotel group owner operator, HM Hotels.
Web Consultancy
Industry
Travel
Hotel accommodation & experiences.
Vision
Strategically increase online enquiries through better website experiences for each hotel brand.
Application
Research, UX, Logo, Brand Strategy, Copywriting, Content Development, Web Design & Build.
TRAVEL
PARADISE BOOKED
HM Hotels is a privately owned and operated chain of hotels on the Southeast coast of Zanzibar, Tanzania. The goal from their consultancy engagement was to increase online enquiries for private bookings, lower rooms vacancies, improve margins and differentiate the brands within their portfolio. Previous website design fell short in matching their offline branding, experiences and hospitality offering. To take the group to fully booked required a whole new approach.
HAPPY HOLIDAYS
Within the portfolio, HM Hotels required new websites for two of their main hotel brands in the group, as well as logo and partner brochure design. Consultancy was delivered over a 3 month period and started with their newest hotel development, Frangi'Pwani. Creative enhancements were made to their boutique online portfolio, which previously failed to promote the Hakuna Matata branded hotels and kite school. With bespoke UX, engaging content and strategy, the independent hotel group levelled up their online presence.
Average monthly enquiries increased tenfold, feedback on social media from happy guests multiplied and overall the hotel group strengthened its position within Zanzibar's competitive tourist market. Continuing to benefit from quality web design, branding & marketing, the group is closing in on a decade of successive growth and business operations..
Marieke V.
Cofounder, Director @HM Hotels
"John made different websites and partner brochures for us. He is creative, a magician with words, original and better than chatGPT and handles his assignments very professionally. You won't regret hiring him!"
JBW MEDIA
JBW MEDIA